Privacy Policy

Updated March 15, 2020

Betterworth Inc. (referred to as “Betterworth,” “us,” “our,” or “we”) values your privacy. This Privacy Policy (“Policy”) explains Betterworth’s privacy practices when you use the Betterworth website and Betterworth mobile applications (individually and collectively the “Site”). This Policy includes the Federal Privacy Notice which covers how we treat your information that we may receive or collect about you.

By using the Site, you certify that you have reached the age of majority in the jurisdiction of your residence and that you are not using this Site for your or your employer’s commercial purposes, and you agree to this Policy.

We reserve the right to change this Policy from time to time with or without notice to you. You acknowledge and agree that it is your responsibility to review the Policy. Your continued use of this Site and any offerings made available on the Site after a change is posted, including but not limited to use of Betterworth products, will constitute acknowledgement and acceptance of the then-published Policy.

For purposes of the Policy, Betterworth refers to Betterworth Inc. and its owners, licensees, assigns, subsidiaries, affiliated companies, officers, directors, employees, sponsors, and third-party vendors and includes (without limitation) all parties involved in creating, producing, and/or delivering this Site and/or content and offerings available on this Site.


Types of Information We Collect 

We collect any information that you provide to us on the Site or through your access to or use of the Site. This includes, but is not limited, to:

• Information you provide to join a waitlist, such as your name and email address;
• Information about your use of Betterworth branded products;
• Browsing information, such as where you click on the Site, the website or Uniform Resource Locator (“URL”) that may have directed you to the Site or that you just came from, or the URL that you go to after visiting the Site;
• Device information, such as your browser type, operating system, or device type; and
• Location information, which may be derived from your IP address or other device information.

Your information collected through the Site may be combined with other information we collect about you from third-party sources.

How We Collect Information 

We collect information when you voluntarily provide it to us. For example, if you elect to provide your name or email address or both to join a Betterworth waitlist or be notified of an upcoming product launch, we will collect that information. We also collect information when we process your application or service your account in connection with products offered through Betterworth. Additionally, we also collect information through your phone or mobile device. Further, we collect information provided by third parties, including third parties that provide services for us, such as credit reporting agencies, data providers, and identity verification and fraud detection service providers.

Information may be collected using tools such as cookies. A cookie is a small data text file which is stored on your computer that uniquely identifies your browser. Cookies may include personalized information, such as your IP address, browser type, the server your computer is connected to, or the area code and postal code associated with your server. Most browsers are initially set up to accept cookies, but many browsers allow you to refuse some or all cookies or to indicate when a cookie is being sent. Some aspects of the Site may not function properly if you elect to disable cookies.

We may also collect information about you when you interact with Betterworth on social media websites or third-party websites. These websites include, but are not limited to, Facebook, Linkedin and Twitter. Your use of social media and third-party websites, and the information shared with us by such websites, is subject to those websites’ privacy policies, terms of use, and settings for privacy and advertising. WE WILL NEVER REQUEST ANY OF YOUR PERSONAL FINANCIAL INFORMATION ON ANY SOCIAL MEDIA WEBSITE. If you are asked for personal financial information on a third-party website, such as bank account information or your Social Insurance Number/Social Security Number, we recommend that you DO NOT provide it.

How We Use Information 

We will primarily use the information we collect to provide product or service offerings to you as they become available. We may also use the information we collect for any other legitimate business purpose. For example, we may use the information we collect:

• To respond to your requests or questions;
• To provide you with the products or services that you request;
• To inform you of products or services that we think may be of interest to you;
• To enhance Site operations;
• To improve marketing or promotional efforts;
• To better understand the interests of Site visitors to design products or services;
• To analyze Site use and observe your behavior and browsing activities over multiple websites and platforms;
• To customize Site content, layout, and services;
• To recognize authorized devices;
• To prevent fraud;
• To enforce our agreements;
• For any other purpose for which you provide consent; or
• As otherwise permitted or required by law.

Aggregate or anonymous data may be used for any business purpose at any time.

Who We Share Information With 

We may share information that we collect with our service providers, business partners, and successors to all or part of our business. We will share information that we collect if required by law or to protect you, us, or third parties. For example, we may share information with a government agency upon request, including responding to a court order or subpoena or to cooperate with a law enforcement investigation. We fully cooperate with law enforcement agencies in identifying those who use our Site for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful. We may also share information with any other third parties with your consent.

Mobile Device Location Information 

In order to effectively use a product offered through Betterworth, it is suggested that you enable the transmission of location information from your mobile phone or mobile device. If the transmission of such information is disabled we may not be able to offer the same level of personalized services. We use the location information we collect to also mitigate fraud and other reasons identified under the “How We Use Information” section above.

Third-Party Collection of Information 

Some content or applications on the Site may be provided by third parties, including analytics companies and advertising providers. Our Site may also include social media features, such as the Facebook “Like” button, and other widgets, such as the “Share” button or interactive mini-programs provided by third parties. These third parties may use cookies or other tracking technologies to collect information about you when you use our Site. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services.

We do not control these third parties’ tracking technologies on our Site or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. Some of these third parties may provide you with ways to choose not to have your information collected or used for targeted advertising. For example, some of these companies may be members of the Network Advertising Initiative (“NAI”) or the Digital Advertising Alliance (“DAA”), which allow you to opt-out of certain types of data collection and use or out of receiving targeted ads from member companies. To opt-out, visit or

One of the third-party services that we use is Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics may set cookies on your browser or mobile device or read cookies that are already there to collect information. Google Analytics collects information such as how often you use our Site and how you use our Site. We use the information provided by Google Analytics to improve the Site. For more information regarding how Google collects, uses, and shares your information and how to opt-out of certain uses please visit By using the Site, you consent to the processing of information about you by Google as described here and in Google’s privacy policy.

Our Site may provide links to other websites. Please be aware that when you click on one of these links, you are going to another website, even though the Betterworth logo, banner, or tool bar may still be visible. Information you enter on these other websites is being collected by those websites, not Betterworth. Their privacy policies may allow disclosures and uses of personal information that are not allowed by Betterworth. We encourage you to read the privacy policies of these linked websites as they may differ from ours.

Privacy Preferences 

We may, from time to time, send you emails regarding new products that we feel may interest you. To update your marketing preferences to stop receiving these emails from us, you can “opt-out” or “unsubscribe” by following the instructions included in each email. Please note that we will still provide responses to your questions, information that you request about a product or service, and emails for account-related purposes if you revise your marketing preferences to opt-out of receiving promotional material.

Children’s Online Privacy 

You must be at least the age of majority in the jurisdiction of your residence to have our permission to use this Site. We do not knowingly collect, use, or disclose information about visitors who are under the age of 13. Our Site is intended for adults and it is not directed to children. If you believe that a child under the age of 13 has given us information, you may email us at Please include “COPPA” in the subject line.


We strive to take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of your personal information. Unfortunately, no method of data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) the security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed. We encourage you to be careful when using the Internet or transmitting data through a wireless network.

Do Not Track 

The Site does not respond to “do not track” signals sent by Internet browsers.

Contact Us 

If you have any questions about Betterworth’s Privacy Policy, please feel free to contact us at:

Effective Date 

This Policy is effective as of the date that it is last updated.